Propel your emerging business
And get the best start for the success of a strategic initiative for your company with a roadmap prioritising issues and the action timeline
The advantages
of our support lie in the comprehensive consideration of various aspects of your project: technological innovation, strategic positioning, market alignment, and value proposition.
The Luy Resources team offers leaders, who may sometimes feel isolated, an external perspective and fresh insights, complemented by proven experience in numerous growth scenarios and, often, a deep understanding of markets through its extensive network.
Strategic Positioning Analysis
Examining technological innovation, the competitive landscape, and customer expectations provides insights into the project’s positioning. Where feasible, this positioning should be enhanced through a differentiating business model.
A realistic positioning reduces uncertainties regarding the project’s likelihood of success.
Market alignment
Market studies like those we offer provide an essential dimension to the strategic positioning of a company or project. They confirm opportunities and identify the segments best suited for the project’s initial steps.
By combining strategic positioning analysis and market research, we can identify scenarios that offer the greatest chances of success for the company.
Validation of the Value Proposition
The value proposition should be unique, as quantitative as possible, and resonate with prospective clients in their own language regarding their key objectives.
We employ proven models and a maieutic approach to guide our clients toward their optimal formulation.
The value proposition is a crucial development element that articulates the company’s differentiation. It also serves as a strategic communication tool, both internally and with external stakeholders.
Case Study
Preparation for launching a start-up in geoscience software applied to subsurface renewable energies.
A high-potential start-up sought a comprehensive analysis of its market and technological positioning to validate its chances of success, refine its differentiation and strategic positioning, and identify the most promising segments for its initial development.
The market study conducted by Luy Resources confirmed the development potential and highlighted the most dynamic segments for the software offering’s market entry. Additionally, a strategic positioning analysis identified differentiation options for the company, both technologically and economically. Finally, the study paved the way for redefining the value proposition and prompted reflection on aligning the company with key stakeholders (clients and partners).
Luy Resources’ analysis met all our objectives and is helping us a great deal with the strategic positioning of our young company.
Sébastien Lacaze
Co-founder & CEO, Lookup Geoscience